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Content Development Solutions

 

Content Development Simplified

The Copy and Canvas Experience

We’re more than pretty words and pretty pictures; our agency specializes in digital strategies that bring your product to life in an online marketplace. With a focus on digital transformation strategies, our full-service approach to content marketing will express every nuance of your product to an online buying audience.


 
 
 

Content is Everything

What we do

We create stories about your products and services that help deliver a robust online buying experience for your customers. Our round trip approach to product content marketing focuses on bringing clients to your listing through search engine enhanced descriptions while creating meaningful conversions through visually based storytelling.

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Copy Writing / Product Descriptions

Pretty pictures are nothing without beautiful words; allow us to tell your brand's story with unique and engaging product descriptions. With an extreme focus on SEO and keyword marketing principles, our methods ensure your products will be found on-site and through search engines.

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Photography and CGI

Keywords and enhanced descriptions drive impressions, while our approach to creative imagery drives sales conversions. We’ll help tell the visual story of your product through gorgeously detailed photography, and thanks to our CGI capabilities, and in many cases there’s no need to ship us a sample. Learn more about our CGI process.

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Print SErvices

Print is far from dead! We believe in a one-two-punch solution that weaves together digital strategy and print marketing services. From business cards to trade show solutions, our team of trade show experts can help put together a dynamic catalog of marketing collateral for your next event

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Marketing and PR Strategy

Ad buying in industry-focused magazines can be costly, and chasing down editors can be an even bigger drain on time. Our press strategy along with a network of publishing contacts can get your products in front of editors without the high cost of ads.

 
 
 

 

Our Process

So, How does this all work

 

The Copy and Canvas team approaches manufacturer and eCommerce sales relationships a bit differently, our team of writing and visual imagery experts are here to help your internal ecom sale team, or representative agency flourish with enriched and data-driven content - here's what you can expect after signing with us.

  • A thorough marketing asset evaluation and audit; we'll give you a grade, and a map to success for all of your ecommerce enabled products

  • We’ll discuss your ecommerce goals and conduct an analysis of existing sales platforms (such as Amazon, Wayfair, and Overstock)

  • Our team of content experts will begin developing refined and optimized content for your complete or partial product catalog; from title and description copywriting to stock and lifestyle photography, we bring your product to life on any screen